Is there a feature you would like Mailchimp had, and why?
For me, it’s more than one: the more you use a platform, the more you get used to it and wish you could do more, all in one place, without the need to switch to other tools or integrate data from different sources.
To be fair, I must say that since the launch of Mailchimp&co project and the regular AMA sessions with members of Mailchimp team, some of our requests have been listened to: e.g. the new Customer Journey builder has been improved, adding some feature that, at first, had not been considered essential by the development team, but we Partners warmly marked as needed.
Back to my wishlist, I’m looking forward to the SMS integration that should follow the Chatitive acquisition, and I wish to see also Instant Messaging integration, with Facebook Messenger and/or Telegram and/or WhatsApp. Messaging is such an important channel nowadays, most of all for small businesses, and it would be awesome to manage also this kind of communication with customers inside Mailchimp.
I asked a group of colleagues and Mailchimp partners what’s on their wishlist, and their requests cover various aspects: the editor, Automations, the CRM itself. All reasonable and useful features, coming from people who use Mailchimp every day and in many different projects.
We’ve currently two email builders: the old Neapolitan and the new Email editor, still in beta and missing some important features to control the appearance of email campaigns. What would we want a Mailchimp Email editor to do?
I wish Mailchimp would save blocks on an email and allow us to use them in subsequent emails without the same template. I also wish Mailchimp allowed us to save colors and typography for the account, so we could use them in a new campaign.
Amy Hall
Email Marketing Strategist and Certified Mailchimp Partner and Consultant Amy Hall
The one thing I’d love is if they completely redid the email editor and make it easier to save “blocks”, and offer the same functionality for landing pages… A lot of the emails we create start with a basic template before getting played around with, and it’s a bit tedious to have to redo this again and again.
Robin Adams
Owner and Founder ChimpAnswers
From an email design perspective, I’d love to be able to save custom HEX color codes as I’m working on an email. I’d also love have the alt-text image descriptions filled in automatically. And finally, some magical robot that tells me when I have a major typo/grammatical error (sometimes Grammarly doesn’t catch everything)!
Emily Ryan
Co-Founder and Email Strategist Westfield Creative
We focus 100% on email, so I would like Mailchimp to focus more on the email side of things and enhance the dynamic content capabilities for custom-built templates. We always build our emails outside of Mailchimp’s editor, so our personalization opportunities are fairly minimal.
Doug Dennison
CEO & Co-founder MailNinja
If you want my wishlist for Automations, just check my Mailchimp Automation Cheat Sheet and see what’s still marked as missing or coming soon. I’m not the only one obsessed with Automations, anyway.
The development of Customer Journeys recently has been a major benefit and definitely moved Mailchimp up a step or two in the automation marketplace, and I’m sure I’d like to expand that functionality a bit more…
Robin Adams
Owner and Founder ChimpAnswers
My single biggest issue with Mailchimp is that you can’t duplicate an automated workflow and apply it to a different audience. I’ve had to re-build Automations too many times to count, and it’s extremely frustrating. I’d also like to see their newer tools get an upgrade including the surveys, landing pages, and website builders.
Adam Q. Holden-Bache
Director of Email Marketing Enventys Partners
I totally agree with MaryAnn Pfeiffer:
If I could wave a magic wand, I’d transform Mailchimp’s Audience feature into a more full-feature sales CRM. It’s highly useful that we can connect industry-leading CRMs like Salesforce and Hubspot with Mailchimp, but for clients who aren’t quite ready for a full-feature CRM, but need more than a spreadsheet to track their leads, prospects and customers, these systems can be a bit of overkill. I’d love to see Mailchimp expand their features to support the sales and business development process just as marketing is supported.
MaryAnn Pfeiffer
Digital Marketing Strategist 108 Degrees Digital Marketing
I’d love to use Mailchimp as a full-featured CRM, but this requires the management of companies and people as separate (though connected) entities, otherwise, in a B2B perspective, you need a more robust database architecture.
And still, about using Mailchimp as an all-in-one marketing tool:
A better dashboard I can use to see the data I want to see when I log in. I’m not sure that’s going to happen any time soon, so I’m working on one that’s simple to set up and use.
Glenn Edley
Director & Email Strategist Spike
As Adam Q. Holden-Bache says, “Mailchimp has many great features for both entry-level and experienced marketers, and with their frequent updates and improvements, it keeps getting better”; so we’re confident that good news are coming and our favorite tool won’t disappoint us.
And what about you wishlist?
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Alessandra Farabegoli