I have been working in digital marketing for twenty years. Currently, I focus on content strategy and strategic use of email marketing. Are you looking for a Mailchimp expert? Here I am, one of the best in this field according to my clients.
The core of my work is to share my knowledge with you and help you improve your workflow and communication.
“Engaging with Alessandra is and always will be a pleasure. She’s highly professional, and she can find simple solutions to reach complex goals. When outlining a strategy, it is not easy to find the right balance between the effort and the outcome. Alessandra has a very focused vision on this.”
Elisa de Portu, Head of Digital in Integra Solutions
If so far your efforts to create content and manage your digital channels (website, blog, social profiles, newsletters) have been frustrating, maybe it is high time to rethink your communication plan or set up a new one. For instance, you want to use a better email marketing strategy, improve brand communication, and ultimately increase your sales?
My consultancy can help you build an effective and integrated strategy. I will also teach you new methods and tools to better organize your work, to achieve more with less effort.
If you are already using Mailchimp, for your own projects or those of your clients, I will help you to leverage its full potential and spend only for what you need.
First, we’ll have a chat to go through your working history, your perceived strengths and weaknesses, and your current goals. I may request access to your accounts and analytics data. Then, I will assess the information and provide a feedback: it may be a general evaluation, or a detailed strategic plan.
After this consultancy phase, you might wish to continue autonomously or to get regular support and assessment on the progress of your strategy, according to your needs. On top of this, I will carry on sending you ideas, useful links, examples, and feedback.
As an option, I can personally take care of your digital assets (optimizing your Mailchimp account, setting up automations, editing texts). This is usually for a limited period of time, until you are able to work without support or we have identified the right person for this job.
Prices depend on the scope and scale of the project and the type of service (on-site or remote consultancy, formal deliverables, etc.).
A standard consultancy (pre-assessment, data acquisition, first on-site working session, final videoconference assessment and wrap-up) ranges € 1,300-€ 2,800 plus travel costs; follow-ups are charged per day (€ 1,000-€ 1,500, plus travel costs) or per hour (€ 90-€ 180, depending on the case). For a quote, send me a message explaining your needs.
If you simply have a doubt about Mailchimp, or you need an unbiased opinion about your website or your Facebook page, or you are seeking advice on your newsletter draft, basically, all those questions that can be resolved over a quick chat, you can ask me for a videoconference consultancy.
The rate for this type of spot consultancy (approx. one hour videoconference) is € 150 + VAT, payable in advance via PayPal. If this suits your needs, contact me to schedule an appointment.
You found the right person! Besides being a digital trainer, in 2012 I co-founded Digital Update together with Gianluca Diegoli. Digital Update is a series of advanced training courses with a vision and an extremely pragmatic and operational approach, held by expert professionals. A truly ground-breaking experience, Digital Update has contributed to the evolution of the Italian digital training. In Digital Update I hold the Email Marketing and Mailchimp courses.
Companies often ask me to hold training courses on-site, and in this case, we agree on the program, so that the training is actually close to a consultancy service. Basic daily rates for on-site company training are € 1,000-€ 1,500, plus travel costs; if we work remotely, I generally split the training into short and effective videoconference sessions. Contact me to find the best option for you.
I have also written several books and I’ve been keeping a blog since 2010. And if you wish to receive my monthly newsletter (in Italian), you can register here.
Brilliant idea! I have partecipated as a speaker in numerous conferences, events and barcamps: BTO Buy Tourism Online, State of the Net, Ravenna Future Lessons, Conversazioni sul Futuro and many others.
If you would like me at your event, please contact me on time: I don’t use the same slides more than once and I put the utmost care in providing talks which are worth listening to.
Public speaking is part of my job, and I will provide you with a quote for my talk. No, the reimbursement of travel expenses alone is not enough. Please, contact me to discuss your request.
My professional path hasn’t been entirely conventional. I graduated in biology and went on to university research. I worked in the world of ‘classic’ ICT, then moved on to the Internet in the late 90s when I first founded a small web agency, and then a bigger agency together with other partners.
At the end of 2009 I left the agency and have since then worked as an independent consultant, trainer and evangelist. A freelancer, but not alone, because over the years I have collaborated and started projects with some of the best Italian digital professionals. Together with Gianluca Diegoli, I founded Digital Update, a ground-breaking digital training experience for classrooms, companies and online. Find out more by checking out my LinkedIn profile.
Throughout all this time, being an outsider has allowed me to observe the problems from many perspectives and to learn ‘the art of translation’: from the needs of the individuals to the technical specifications, from technical constraints to usability solutions.