[#BTO11] Email Marketing and tourism: strategic use of digital channels

Scritto il 24/03/2019
I really liked this 11th edition of BTO Buy Tourism Online: excellent meetings, more focus, more opportunities to exchange ideas and projects. I held two workshops, both packed and each a novelty in their…

From the customer’s point of view – An interview on today’s marketing

Scritto il 23/03/2019
This blogpost was originally published on www.digitalupdate.it On April 16th, Enrico Marchetto and I will present our book, Marketing in un mondo digitale  [Marketing in a digital world], in Modena.…

Email marketing’s win back as a one-to-one medium

Scritto il 14/02/2019
[Sara La Battaglia just graduated in Communication and Advertising for Organizations from the University of Urbino, with a thesis entitled ‘The evolution of email marketing in the transformation of its…

Customer-centered email marketing

Scritto il 22/10/2018
[last Saturday I gave a talk at the Web Marketing EXPO 2018, this is the outline of my speech] We are all aware of the fact that it is increasingly difficult to gain the attention and the time of our…

Content marketing in the age of information overload

Scritto il 28/09/2018
[Just the other day, Enrico Marchetto and I submitted our publisher all the chapters of our next book on marketing in a digital world. The book is scheduled to come out in a couple of months; in the meanwhile,…
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