How do you do? 2021 Mailchimp & co Benchmark Report and how freelancers and agencies have survived and thrived in 2020

Scritto il 02/06/2021
Mailchimp & co Benchmark Report summarizes the results of a global survey, with more than 2.000 respondents from 44 different countries; there are actually two reports, one for agencies and one for…

What are the benefits of becoming a Mailchimp Partner?

Scritto il 13/04/2021
Mailchimp started its Partnership program a few years ago, as a development from the former Mailchimp Experts Directory. I've been the first Italian Expert to join the Directory, followed by many others,…

A Mailchimp Wishlist

Scritto il 14/03/2021
Is there a feature you would like Mailchimp had, and why? For me, it's more than one: the more you use a platform, the more you get used to it and wish you could do more, all in one place, without the…

A/B testing your email campaigns: what, when, why

Scritto il 21/02/2021
As I often say, there is no golden rule that works in any circumstances, and we should always check our hypothesis versus reality and allocate a fraction of our budget to test them. Email marketing…

How to kickstart an email marketing program in 2021

Scritto il 08/01/2021
Email marketing has been with us for so long, always evolving and adapting to the spirit of the times: so we've plenty of best practices to look at and we even risk to go on autopilot when starting a new…

That’s what I do – when good work pays off

Scritto il 19/11/2020
If I asked you what's a project you're really proud of, one that has made a change in your client's business, what would you choose? I've asked a few colleagues to tell me their biggest achievement,…

Mailchimp Automation Cheat Sheet: the new Customer Journeys and old Automated Workflows

Scritto il 13/11/2020
In August 2020 Mailchimp has released a new interface for building automated workflows, the Customer Journeys builder. The new builder looks promising, although it still lacks some features who should…

Has COVID-19 changed our approach to Email Marketing?

Scritto il 16/10/2020
One of the most interesting parts of being a Mailchimp Partner is that you enter a worldwide community of professionals, and you can exchange views, experiences, and perspectives with really cool people. I’ve…

[#BTO11] Email Marketing and tourism: strategic use of digital channels

Scritto il 24/03/2019
I really liked this 11th edition of BTO Buy Tourism Online: excellent meetings, more focus, more opportunities to exchange ideas and projects. I held two workshops, both packed and each a novelty in their…

From the customer’s point of view – An interview on today’s marketing

Scritto il 23/03/2019
This blogpost was originally published on On April 16th, Enrico Marchetto and I will present our book, Marketing in un mondo digitale  [Marketing in a digital world], in Modena.…

Email marketing’s win back as a one-to-one medium

Scritto il 14/02/2019
[Sara La Battaglia just graduated in Communication and Advertising for Organizations from the University of Urbino, with a thesis entitled ‘The evolution of email marketing in the transformation of its…

Customer-centered email marketing

Scritto il 22/10/2018
[last Saturday I gave a talk at the Web Marketing EXPO 2018, this is the outline of my speech] We are all aware of the fact that it is increasingly difficult to gain the attention and the time of our…
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