That’s what I do – when good work pays off

Scritto il 19/11/2020
If I asked you what's a project you're really proud of, one that has made a change in your client's business, what would you choose? I've asked a few colleagues to tell me their biggest achievement,…

Mailchimp Automation Cheat Sheet: the new Customer Journeys and old Automated Workflows

Scritto il 13/11/2020
In August 2020 Mailchimp has released a new interface for building automated workflows, the Customer Journeys builder. The new builder looks promising, although it still lacks some features who should…

Has COVID-19 changed our approach to Email Marketing?

Scritto il 16/10/2020
One of the most interesting parts of being a Mailchimp Partner is that you enter a worldwide community of professionals, and you can exchange views, experiences, and perspectives with really cool people. I’ve…

[#BTO11] Email Marketing and tourism: strategic use of digital channels

Scritto il 24/03/2019
I really liked this 11th edition of BTO Buy Tourism Online: excellent meetings, more focus, more opportunities to exchange ideas and projects. I held two workshops, both packed and each a novelty in their…

From the customer’s point of view – An interview on today’s marketing

Scritto il 23/03/2019
This blogpost was originally published on On April 16th, Enrico Marchetto and I will present our book, Marketing in un mondo digitale  [Marketing in a digital world], in Modena.…

Email marketing’s win back as a one-to-one medium

Scritto il 14/02/2019
[Sara La Battaglia just graduated in Communication and Advertising for Organizations from the University of Urbino, with a thesis entitled ‘The evolution of email marketing in the transformation of its…

Customer-centered email marketing

Scritto il 22/10/2018
[last Saturday I gave a talk at the Web Marketing EXPO 2018, this is the outline of my speech] We are all aware of the fact that it is increasingly difficult to gain the attention and the time of our…

Content marketing in the age of information overload

Scritto il 28/09/2018
[Just the other day, Enrico Marchetto and I submitted our publisher all the chapters of our next book on marketing in a digital world. The book is scheduled to come out in a couple of months; in the meanwhile,…
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