A Mailchimp Wishlist

Scritto il 14/03/2021
Is there a feature you would like Mailchimp had, and why? For me, it's more than one: the more you use a platform, the more you get used to it and wish you could do more, all in one place, without the…

A/B testing your email campaigns: what, when, why

Scritto il 21/02/2021
As I often say, there is no golden rule that works in any circumstances, and we should always check our hypothesis versus reality and allocate a fraction of our budget to test them. Email marketing…