[#BTO11] Email Marketing and tourism: strategic use of digital channels

Scritto il 24/03/2019
I really liked this 11th edition of BTO Buy Tourism Online: excellent meetings, more focus, more opportunities to exchange ideas and projects. I held two workshops, both packed and each a novelty in their…

From the customer’s point of view – An interview on today’s marketing

Scritto il 23/03/2019
This blogpost was originally published on www.digitalupdate.it On April 16th, Enrico Marchetto and I will present our book, Marketing in un mondo digitale  [Marketing in a digital world], in Modena.…

Email marketing’s win back as a one-to-one medium

Scritto il 14/02/2019
[Sara La Battaglia just graduated in Communication and Advertising for Organizations from the University of Urbino, with a thesis entitled ‘The evolution of email marketing in the transformation of its…