Customer-centered email marketing

Scritto il 22/10/2018
[last Saturday I gave a talk at the Web Marketing EXPO 2018, this is the outline of my speech] We are all aware of the fact that it is increasingly difficult to gain the attention and the time of our…

Content marketing in the age of information overload

Scritto il 28/09/2018
[Just the other day, Enrico Marchetto and I submitted our publisher all the chapters of our next book on marketing in a digital world. The book is scheduled to come out in a couple of months; in the meanwhile,…